Final answer:
When an experiment outcome indicates that the original hypothesis was incorrect, the entrepreneur should discard the hypothesis and try to develop an alternative.
Step-by-step explanation:
When an experiment outcome indicates that the original hypothesis was incorrect, the entrepreneur should discard the hypothesis and try to develop an alternative. This is because the purpose of an experiment is to test the validity of the hypothesis. If the experimental results are inconsistent with the hypothesis, it means that the hypothesis is not supported by the evidence and needs to be revised or replaced with a new explanation. By developing alternative hypotheses and conducting further experiments, the entrepreneur can gain new insights and make progress in understanding the phenomenon they are studying.