Question

Laquan is going to Australia on a business trip. He consults his travel agent to help him find the best places to visit and the best hotels to stay in. In the given scenario, Laquan's travel agent is playing the role of a _____.

A) social media marketer
B) market maven
C) viral marketer
D) surrogate consumer

Answer 1

In the given scenario, Laquan's travel agent is playing the role of a surrogate consumer.

Step-by-step explanation:

In the given scenario, Laquan's travel agent is playing the role of a surrogate consumer.

A surrogate consumer refers to an individual or entity that makes decisions on behalf of someone else. In this case, Laquan has hired a travel agent to research and make decisions about the best places to visit and hotels to stay in during his trip to Australia.

The travel agent acts as a surrogate for Laquan, taking into account his preferences, budget, and other requirements, and providing recommendations based on that information.