Question

Which of the following is the best example of a mixed marketing channel?

A) GTB Computers uses its own sales force to initiate sales contacts, but uses external local dealers to provide products and after-sales services.
B) Wellspring Cosmetics sells its products exclusively through its monthly catalogs, mailed to a subscriber list.
C) Radix Inc., a manufacturer of automotive parts, sells its products to a number of automobile companies.
D) More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
E) Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.

Answer 1

GTB Computers is the best example of a mixed marketing channel as they use their own sales force and external local dealers to provide products and after-sales services.

Step-by-step explanation:

The best example of a mixed marketing channel is option A) GTB Computers. They use their own sales force to initiate sales contacts, but also rely on external local dealers to provide products and after-sales services. This approach allows GTB Computers to leverage the expertise and reach of the external dealers while maintaining control over their sales process through their own sales force.