Question

A channel system that provides a wide range of products required in order to achieve the desired level of customer appeal is satisfying the product performance factor of ________.

A) quality
B) assortment
C) form
D) delivery
E) after-sale service

Answer 1

The channel system that provides a wide range of products required to achieve customer appeal is satisfying the product performance factor of assortment.

Step-by-step explanation:

The channel system that provides a wide range of products required to achieve customer appeal is satisfying the product performance factor of assortment. Assortment refers to the variety of products that a business offers to its customers. By providing a wide range of products, the channel system can cater to different customer preferences and needs, increasing the chances of satisfying their desires.