Question

Which part of the category management process do suppliers play the most active role?

a) Planogram
b) Strategy development
c) Execution
d) Review

Answer 1

Suppliers play the most active role in strategy development in the category management process.

Step-by-step explanation:

In the category management process, suppliers play the most active role in strategy development.

This is the stage where suppliers work closely with retailers to develop a plan for how their products will be positioned within the category.

Suppliers provide input on product assortment, pricing, promotions, and other strategic elements.