Question

Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional functions lies with the:

A) brand manager.
B) marketing communications manager.
C) product manager.
D) art director.
E) account planning supervisor.

Answer 1

In a centralized organizational system, planning and controlling advertising and promotional functions are typically overseen by the marketing communications manager, who ensures cohesive messaging across various platforms and works closely with other departments.

Step-by-step explanation:

Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional functions typically lies with the marketing communications manager. This role involves the development and execution of marketing and advertising strategies, overseeing the branding, and ensuring a cohesive message across various media platforms. The marketing communications manager would collaborate with other departments, such as the public relations office, the marketing office, and the media coordinator, to promote the company's products or services effectively.