Question

WHen a firm depends on customer advocacy for the promotion of its product , it faces which challenge?

a. cust advocay always creates a weaker influence on buying decsionis than ad
b. it is difficult ot control the promotional messages created by cust
c. cust advocacy has declining effectiveness whe compared with other means of publicity
d. cust are not considered a trusted source of info yby cust

Answer 1

When a firm relies on customer advocacy, it may face the challenge of customers not being considered a trusted source of information. To overcome this, the firm can provide reliable information, encourage honest reviews, and seek expert opinions or endorsements.

Step-by-step explanation:

When a firm depends on customer advocacy for the promotion of its product, it faces the challenge of customers not being considered a trusted source of information by other customers. This challenge arises because customers may have biased opinions or may not have the necessary expertise to provide accurate information about the product.

For example, if a firm encourages its customers to recommend its product to others, potential customers may be skeptical about the credibility of those recommendations. They may question whether the recommendations are genuine or simply biased opinions.

To overcome this challenge, the firm can implement strategies such as providing reliable and transparent information about the product, encouraging honest and unbiased reviews, and offering expert opinions or endorsements. By doing so, the firm can build trust among potential customers and increase the effectiveness of customer advocacy in promoting its product.