Question

______is a tool used for identifying changes that affect just about everyone for the purpose of determining which of those factors might affect the internal and external environments of a new venture or existing business.

a. Corporate level strategy
b. Marketing trend analysis
c. Customer development
d. PEST analysis

Answer 1

PEST analysis is the tool that identifies changes affecting the macro-environment of a business, by examining Political, Economic, Social, and Technological factors.

Step-by-step explanation:

The correct answer to the question is d. PEST analysis. PEST analysis is a tool used for identifying changes that affect just about everyone for the purpose of determining which of those factors might influence the internal and external environments of a new venture or existing business. PEST stands for Political, Economic, Social, and Technological factors. It helps businesses and economists to analyze the macroeconomic environment and understand how these ubiquitous changes could impact various strategies and operations.