Question

What is the advantage of Sentiment Analysis over Social Listening?

a. Sentiment Analysis does a better job of competitor benchmarking
b. Sentiment Analysis does a better job of alerting to PR crisis
c. Sentiment Analysis is able to analyze qualitative data like reviews or comments on social media posts d. Sentiment Analysis can handle big data, while social listening can only work with small data sets.

Answer 1

Sentiment Analysis has advantages over Social Listening in competitor benchmarking, PR crisis alerting, and analyzing qualitative data such as reviews or comments.

Step-by-step explanation:

Sentiment Analysis has several advantages over Social Listening:

1. Sentiment Analysis does a better job of competitor benchmarking: By analyzing the sentiments expressed in customer reviews or comments, Sentiment Analysis can provide insights and comparisons to competitors, helping businesses understand their position in the market.
2. Sentiment Analysis does a better job of alerting to PR crisis: By monitoring and analyzing sentiments in real-time, businesses can quickly identify any negative sentiment or potential PR crisis and take necessary actions to mitigate the situation.
3. Sentiment Analysis is able to analyze qualitative data like reviews or comments on social media posts: Unlike Social Listening which focuses on quantitative data like the number of mentions or likes, Sentiment Analysis can analyze the sentiment expressed in qualitative data such as reviews or comments, providing deeper insights into customer opinions and preferences.