Question

Instead of providing argumetns in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion evoking music and images. this strategy best illistrates

a. the social responsibility norm
b. deindividualization
c. perioheral route persuassion
d. informational social influence
e. central route persuasion

Answer 1

The strategy described in the question, using pictures of the candidate with emotion-evoking music and images, best illustrates peripheral route persuasion. Peripheral route persuasion relies on associating positive cues, such as emotions and celebrity endorsement, with the message or product being promoted, rather than focusing on facts and information.

Step-by-step explanation:

The strategy described in the question, using pictures of the candidate with emotion-evoking music and images, best illustrates peripheral route persuasion. Peripheral route persuasion relies on associating positive cues, such as emotions and celebrity endorsement, with the message or product being promoted, rather than focusing on facts and information. This method aims to create a positive association with the candidate to influence the audience.
In contrast, central route persuasion is logic-driven and relies on data and facts to convince people of an argument's worthiness. That route would be more appropriate when targeting an analytical audience willing to engage in information processing.