Final answer:
Associative memory occurs when thinking about one concept causes you to think of other related concepts. It is the result of semantic networks in our semantic memory, which organizes and links concepts hierarchically.
Step-by-step explanation:
Associative memory occurs when thinking about one concept (e.g., strawberry) causes you to think of other, related concepts (jam, shortcake, milkshakes). It is the result of semantic networks in our semantic memory, which organizes concepts (such as strawberry, jam, shortcake, milkshakes) hierarchically and links related concepts. The strength of the associations depends on how often two concepts have been linked together.