Question

What is the term for anything of value to a customer that can be offered through a voluntary marketing exchange?

a. Product
b. Service
c. Value
d. Utility

Answer 1

A product is anything of value to a customer that can be offered through a voluntary marketing exchange.

Step-by-step explanation:

The term for anything of value to a customer that can be offered through a voluntary marketing exchange is a. Product. A product refers to a physical item or a service that is offered in the marketplace and has value for the customer. It can be tangible, like a car or a smartphone, or intangible, like a haircut or legal advice.