Question

In the marketing plan for his start-up company, Alvaro included for easy reference a one-page synopsis of the entire plan. Which component of the marketing plan is this?

a) Executive Summary

b) Market Analysis

c) Marketing Strategy

d) Financial Projections

Answer 1

The component of the marketing plan that Alvaro included for easy reference is the Executive Summary.

Step-by-step explanation:

The component of the marketing plan that Alvaro included for easy reference is the Executive Summary. The Executive Summary is a concise overview of the entire marketing plan that provides key information such as the company's mission, target market, marketing strategy, and financial projections. It is typically the first section of the marketing plan and allows stakeholders to quickly understand the main points of the plan without delving into the details.