Question

Aunt Linda takes Uncle Harry to the same restaurant each year for their anniversary. This restaurant is very popular and reservations are difficult to obtain. Since the management knows that Aunt Linda returns each year at the same time, they put in a call to her 1 month before her anniversary, reminding her to make reservations. This sales approach is known as:

A) Personalized service
B) Relationship marketing
C) Reminder marketing
D) Anniversary promotion

Answer 1

The restaurant's approach of reminding Aunt Linda to make reservations is an example of Relationship marketing, which aims to maintain and enhance long-term customer relationships.

Step-by-step explanation:

The sales approach Aunt Linda experiences from the restaurant is known as Relationship marketing. This strategy is adopted by businesses who want to cultivate long-term relationships with customers rather than focusing on individual transactions. By calling Aunt Linda each year to remind her to make a reservation for her anniversary dinner, the restaurant demonstrates that it values her patronage and wishes to maintain a personal connection with her. This approach not only ensures that they retain a valued customer, but it also enhances customer loyalty and can lead to word-of-mouth recommendations.