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Question 14 of 20 Cassie has a line of vanilla-scented body lotion. She has recently decided to add vanilla-scented body scrub and vanilla-scented soap to the line as well. What is this an example of? O A. Line extension O B. Promoting O C. Spinning off a product D. Family branding SUBMIT​

asked
User Xcelled
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1 Answer

6 votes
A. Line extension. She is taking the vanilla theme and extending/expanding to other self-care products.

She is not doing it to promote her vanilla brand products specifically. Existing customers who buy her vanilla lotion might consider her other vanilla products.

A spin-off could be... instead of vanilla... French vanilla scent. Or strawberry vanilla scented products.
answered
User Bechbd
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8.3k points
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