Final answer:
The six steps in the marketing research process are making observations, identifying a research question, conducting research, formulating a hypothesis, testing the hypothesis, and drawing conclusions.
Step-by-step explanation:
- Make observations: Begin the marketing research process by observing and gathering information about the market, target audience, and relevant trends or variables.
- Identify a research question: Based on the observations, formulate a research question that focuses on a specific aspect of the market or target audience.
- Conduct research: Gather existing information and data about the research question through different sources such as surveys, interviews, or secondary data analysis.
- Formulate a hypothesis: Develop a hypothesis or a tentative answer to the research question, which will be tested further.
- Test the hypothesis: Design and conduct a study to test the hypothesis using appropriate research methods such as surveys, experiments, or field research.
- Draw conclusions: Analyse the data collected during the study, interpret the results, and draw meaningful conclusions from the research findings.