Final answer:
Marketing analytics enables companies to analyze their current marketing initiatives and make data-driven decisions.
Step-by-step explanation:
Marketing analytics enables companies to determine how their marketing initiatives are performing in real-time. It involves gathering data, analyzing it, and interpreting the results to answer questions such as:
- What is the current performance of our marketing campaigns?
- Are customers responding positively to our marketing efforts?
- What are the factors influencing consumers' purchasing decisions?
By analyzing the present marketing analytics, companies can make data-driven decisions, optimize their marketing strategies, and improve their overall performance.