Question

What is considered the best way to build a sustainable competitive advantage using product excellence?

a.having the most features on each model
b.positioning the product using a clear, distinctive brand image
c.copying the market leader's features, but at a lower cost
d.being the first to offer customers desired features, even if competitors can copy them easily
e.focusing on being cutting edge and continually eliminating older features that are still in use by customers

Answer 1

The best way to build a sustainable competitive advantage using product excellence is by positioning the product using a clear, distinctive brand image. This creates a unique identity for the product and establishes customer loyalty. Having the most features, copying the market leader's features at a lower cost, and being cutting edge are not guaranteed to provide a sustainable advantage.

Step-by-step explanation:

The best way to build a sustainable competitive advantage using product excellence is by positioning the product using a clear, distinctive brand image. This means creating a unique identity for the product that sets it apart from competitors and appeals to the target market. By establishing a strong brand image, the company can differentiate itself and create customer loyalty.

Having the most features on each model can be a competitive advantage, but it may not always be sustainable as competitors can quickly copy these features. Similarly, copying the market leader's features at a lower cost may offer a cost advantage, but it does not necessarily create a sustainable competitive advantage. Focusing on being cutting edge and continually eliminating older features may be important for staying relevant, but it may not guarantee a sustainable advantage.

1. Positioning the product using a clear, distinctive brand image is the most effective way to build a sustainable competitive advantage using product excellence.
2. Having the most features on each model can provide a competitive advantage, but it may not be sustainable if competitors can quickly copy these features.
3. Copying the market leader's features at a lower cost may offer a cost advantage, but it does not necessarily create a sustainable competitive advantage.
4. Being the first to offer customers desired features, even if competitors can copy them easily, may provide a temporary advantage but not a sustainable one.
5. Focusing on being cutting edge and continually eliminating older features may be important for staying relevant, but it may not guarantee a sustainable advantage.