Question

A branch manager for a national car rental company is in the process of conducting a SWOT analysis for her location. Which of the 5 Ps can she examine using the company’s inventory management system for its rental fleet?

Answer 1

The branch manager can examine the Product aspect of the 5 Ps using the company's inventory management system for its rental fleet.

Step-by-step explanation:

The branch manager can examine the Product aspect of the 5 Ps using the company's inventory management system for its rental fleet.

With the inventory management system, the branch manager can track and analyze the various vehicle models and types available for rental, their condition, and availability. This information can help the manager make informed decisions about the rental fleet, such as whether to purchase new vehicles, retire old ones, or adjust the mix of vehicles based on customer preferences and demand.

By analyzing the rental fleet data, the manager can identify strengths and weaknesses in the product offering, opportunities for improvement or expansion, as well as potential threats such as obsolescence or high maintenance costs.