Question

Why is it important that sales associates understand written and multimedia materials that are provided by the company, the manufacturer, and the supplier?

A. To impress customers with industry knowledge
B. To meet professional development requirements
C. To enhance product knowledge and communication with customers
D. To comply with company policies and procedures

Answer 1

Understanding written and multimedia materials provided by the company, manufacturer, and supplier is important for sales associates to enhance product knowledge and communication with customers.

Step-by-step explanation:

Understanding written and multimedia materials provided by the company, manufacturer, and supplier is important for sales associates because it enhances product knowledge and communication with customers. By being familiar with these materials, sales associates can effectively convey information about the products to customers, answer their questions, and address any concerns or objections they may have. This ultimately helps sales associates build trust with customers and increase sales.