Question

A consumer goes through the consumer decision-making process and attends a Detroit Red Wings game for the first time. At what step in the consumer decision-making process would customer service during the game start to help determine if this consumer will attend another Red Wings game?

a) Pre-Purchase Evaluation
b) Post-Purchase Behavior
c) Purchase Decision
d) Information Search

Answer 1

In the consumer decision-making process, customer service during the game would help determine if the consumer will attend another Red Wings game at the Post-Purchase Behavior step.

Step-by-step explanation:

In the consumer decision-making process, the step at which customer service during the game would help determine if the consumer will attend another Red Wings game is Post-Purchase Behavior. This step occurs after the consumer has made the purchase and is evaluating their experience with the product or service.