Final answer:
A strategic plan is not a tool for identifying customer preferences; its purpose is to provide a roadmap for achieving long-term goals and guiding decision-making in a business.
Step-by-step explanation:
A strategic plan is false a tool that enables a company to extract patterns from data that identify customer buying and shopping preferences.
While a strategic plan is an important tool for businesses, its main purpose is to provide a roadmap for achieving long-term goals and guiding decision-making. It typically includes elements such as mission and vision statements, goals and objectives, and strategies for achieving them.