Question

Which promotional tool should be used if a company's target market consists of relatively few customers who are geographically clustered together and who are likely to place relatively large orders?

A. Consumer sales promotions
B. Advertising
C. Personal selling
D. Consumer sales promotions
E. Publicity and public relations

Answer 1

Personal selling is the promotional tool that should be used for a company's target market that consists of geographically clustered customers who place relatively large orders.

Step-by-step explanation:

C. Personal selling is the promotional tool that should be used if a company's target market consists of relatively few customers who are geographically clustered together and who are likely to place relatively large orders. Personal selling involves direct communication between the salesperson and potential customers, allowing for a more personalized approach and the ability to build relationships.