Question

The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash

B. In relationship selling, buyers and sellers must be related
C. In transaction selling, sellers provide greater service
D. In relationship selling, sellers work to provide value to their customers E. In transaction selling, the transaction is the beginning of a relationship

Answer 1

The difference between transactional selling and relationship selling lies in the approach and focus of the seller. Transactional selling is concerned with completing a single transaction, while relationship selling focuses on building long-term relationships with customers.

Step-by-step explanation:

The difference between transactional selling and relationship selling lies in the approach and focus of the seller. Transactional selling is primarily concerned with completing a single transaction, usually involving the exchange of cash. On the other hand, relationship selling is focused on building and maintaining long-term relationships with customers by providing value and personalized service.

In transactional selling, the seller may not prioritize providing additional services or building a relationship beyond the initial transaction. In contrast, relationship selling involves putting efforts to understand customer needs, delivering personalized solutions, and building trust over time.

For example, an online retailer that emphasizes transactional selling may focus on offering competitive prices and quick delivery, while a salesperson practicing relationship selling may take the time to understand the customer's preferences and offer personalized product recommendations.