Final answer:
The three factors that shape customer's behavior according to Engel, Blackwell, and Miniard are affective, behavioral, and cognitive components. These components encompass emotions, actions, and beliefs respectively, and influence how consumers perceive and interact with products and services in the marketplace.
Step-by-step explanation:
According to James F. Engel, Roger D. Blackwell and Paul W. Miniard in Customer Behavior, the three factors that shape a customer's behavior are affective components, behavioral components, and cognitive components. The affective component refers to the feelings or emotions a consumer has towards a product, idea, or other consumers. The behavioral component concerns how attitudes affect the way consumers behave or act towards a product or brand. Lastly, the cognitive component relates to the beliefs and knowledge a consumer has about a product, including the information available and the consumer's understanding of it.
These factors are deeply rooted in social psychological concepts such as attitudes, operant conditioning, cognitive dissonance, conformity, compliance, obedience, prejudice, discrimination, and more. Each of these elements intricately interacts to inform how a customer perceives a product or service and ultimately, how they behave in the marketplace. Understanding the complexities of these relationships can empower marketers to craft strategies that more effectively influence consumer behavior.