Final answer:
Lead ads are used to collect personal information like names and email addresses for the purpose of creating a list of potential customers. They often feature compelling headlines and calls to action.
Step-by-step explanation:
Lead ads are designed to collect information like name and email addresses. The purpose of these ads is to generate leads for a business - that is, to compile a list of potential customers who have expressed interest in the product or service by providing their personal information.
An effective lead ad captures the user's attention with a headline or title that is attention-grabbing and accurately reflects the content of the ad. To draw readers in, it sometimes begins with an overview, an anecdote, a question, a description of an event, scene, situation, or a quotation. The ad includes calls to action that provide clear and actionable instructions that engage the reader to submit their information.