Question

As winter approaches, Jack realizes he doesn't have a warm jacket to protect himself from the upcoming winter frost. Jack is at what stage in the consumer purchase decision process?

A. Alternative evaluation
B. Purchase decision
C. Information search
D. Problem recognition

Answer 1

D

Step-by-step explanation:

Jack realizes he needs a coat to stay warm, thus realizing his issue: no coat = freeze.

Answer 2

Jack is currently at the problem recognition stage in the consumer purchase decision process.

Step-by-step explanation:

Jack is at the problem recognition stage in the consumer purchase decision process. This stage occurs when a consumer realizes they have a need or a problem that requires a solution. In this case, Jack recognizes that he doesn't have a warm jacket to protect himself from the upcoming winter frost.