Question

To qualify as a prospect, it is imperative that a lead have all of the following characteristics EXCEPT:

A) A clear budget for the product or service.
B) A genuine interest in the product or service.
C) Decision-making authority within the organization.
D) A complete understanding of the product or service.

Answer 1

A lead does not necessarily need to have D) a complete understanding of the product or service to qualify as a prospect.

Step-by-step explanation:

To qualify as a prospect, a lead should have a clear budget, genuine interest, decision-making authority, and understanding of the product or service.

Therefore, the answer would be option D, as a lead does not necessarily need to have a complete understanding of the product or service.