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Using the methods and strategies covered in Chapter 10 on "Approaching the Customer", outline your approach plan for a call with a potential employer: -

Outline your pre-approach plan.
Explain which method you would use to move from the social contact to the business contact.
State your action objectives for the call.

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User Mario B
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Final answer:

Begin your call with a potential employer by conducting research and crafting a compelling elevator pitch. During the call, smoothly transition from social to business discussion, clearly matching your skills to the job needs, and suggest a follow-up meeting. Be personable, maintain professionalism, and express gratitude to leave a lasting positive impression.

Step-by-step explanation:

When preparing for a call with a potential employer, start with a pre-approach plan. This involves diligent research to understand the company and identify key decision makers. Your pre-approach should also incorporate crafting an effective elevator pitch that succinctly communicates your value in a way that addresses the company's needs.

Transitioning from social to business contact can be seamless when using the premise of shared interests or industry-related discussions to professionally pivot towards how your skills and experiences align with the company's goals.

Your action objectives for the call should include making a positive impression, clearly articulating how your skills match the job's requirements using action verbs, and setting the stage for a future interaction, such as suggesting a meeting to discuss your qualifications in-depth. Remember to thank the employer for their time as a courteous closing.

It's important to be personable and professional, arriving early for in-person meetings, bringing necessary documents, and maintaining a friendly demeanor. Show respect, maintain eye contact, and provide detailed responses to demonstrate your enthusiasm and suitability for the position.

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User Bill Lynch
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