Question

Explicitly stating that a firm will market to business customers rather than unaffiliated consumers is an important aspect of a manager's ______ since this clearly establishes the markets in which the firm will compete.

Answer 1

Explicitly stating that a firm will market to business customers rather than unaffiliated consumers is an important aspect of a manager's marketing strategy, since this clearly establishes the markets in which the firm will compete.

Step-by-step explanation:

Explicitly stating that a firm will market to business customers rather than unaffiliated consumers is an important aspect of a manager's marketing strategy, since this clearly establishes the markets in which the firm will compete.

This decision helps the firm tailor their products, pricing, and promotional efforts specifically for business customers, which may have different needs and preferences compared to individual consumers.

For example, a firm that sells office supplies may decide to focus on marketing to businesses by offering bulk discounts and specialized products for office use.