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Global marketers may devise creative solutions for getting their products to hard-to-reach consumers in developing countries. This type of solution is part of the firm's ______ strategy.

A. global product
B. communication
C. distribution
D. pricing

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User Husky
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1 Answer

2 votes

Final answer:

Global marketers develop distribution strategies to reach consumers in developing countries, facilitating the firm's expansion in the global marketplace and meeting the challenges posed by globalization and technology.

Step-by-step explanation:

The creative solutions global marketers devise to distribute their products to hard-to-reach consumers in developing countries is part of the firm's distribution strategy.

These solutions are critical as globalization has increased competition and the need for firms to expand their reach across international borders. In markets for both goods and services, firms act as sellers while households act as buyers, and this dynamic is intensified by technological advancements that enable businesses to connect with customers globally through platforms like business-to-business websites.

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User MowDownJoe
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