asked 46.1k views
1 vote
What aspects of Ron Johnson's turnaround strategy were appropriate, praise worthy? (J.C. Penney)

asked
User Rebca
by
8.6k points

1 Answer

7 votes

Final answer:

Ron Johnson's turnaround strategy for J.C. Penney included store transformation and technological innovations.

Step-by-step explanation:

Ron Johnson's turnaround strategy for J.C. Penney included several aspects that were considered appropriate and praiseworthy.

One of the main aspects was his focus on transforming the store layout and experience. Johnson introduced the concept of 'store within a store,' where brands like Sephora and Martha Stewart were given dedicated spaces, creating a more upscale and attractive shopping environment.

Another aspect was Johnson's emphasis on technology and innovation. He implemented a new pricing strategy and encouraged the use of mobile devices for shopping and checkouts. This modernized the shopping experience and appealed to younger customers.

answered
User Gangnus
by
7.9k points
Welcome to Qamnty — a place to ask, share, and grow together. Join our community and get real answers from real people.