asked 184k views
4 votes
Did Sony use penetration pricing when it launched the Walkman personal stereo in 1979?

asked
User Shi Quan
by
7.9k points

1 Answer

4 votes

Final answer:

Sony did use penetration pricing when it launched the Walkman personal stereo in 1979.

Step-by-step explanation:

Penetration pricing is a pricing strategy in which a company sets a low initial price for its product in order to gain market share quickly.

In the case of the Sony Walkman personal stereo, it launched in 1979 at a price of $150, which was relatively low compared to other portable audio cassette players on the market at the time. This low price helped Sony quickly establish a strong position in the market and attract a large number of customers.

answered
User MarvinJWendt
by
7.7k points
Welcome to Qamnty — a place to ask, share, and grow together. Join our community and get real answers from real people.