Final answer:
Steven's marketing activities, exemplified by the use of notable public figures in advertising like the Ford commercial featuring Derek Jeter, utilize latent learning and modeling to associate desirable traits with the product to influence consumer behavior.
Step-by-step explanation:
Latent learning and modeling are central concepts in marketing that involve learning that occurs without reinforcement and imitation of behaviors displayed by others, respectively. For instance, a Ford commercial starring Derek Jeter would leverage his reputation as an award-winning baseball player to convey characteristics such as wealth, loyalty, and attractiveness to the brand. By associating these desirable traits with their product, advertisers aim to influence consumer behavior and enhance the appeal of their product. Similarly, a man in a suit selecting oranges may cause us to make certain assumptions about his socioeconomic status or attention to quality, demonstrating how appearances can influence perceptions in everyday situations, a tactic often used in marketing activities.