Question

The drawings or schematic diagrams created to represent the store visually and the way the merchandise is displayed on the sales floor is called:

a. Marketing Plan
b. Planogram
c. Store Layout
d. Aerial View

Answer 1

A planogram is a drawing or schematic diagram created to represent the store visually and the way merchandise is displayed on the sales floor. It helps optimize space utilization and create an appealing shopping experience.

Step-by-step explanation:

The drawings or schematic diagrams created to represent the store visually and the way the merchandise is displayed on the sales floor is called a Planogram. Planograms provide a visual representation of how products should be arranged and displayed in a store to maximize sales and create an appealing shopping experience. They help retailers optimize space utilization and improve customer flow.