Final answer:
The four Ws of capturing data include Who, What, When, and Why. Capturing qualitative data is time consuming and complex as it reflects behaviors but not necessarily thoughts and beliefs.
Step-by-step explanation:
The four Ws of capturing data are essential for understanding the context and implications of that data. These include Who is providing the data, What data is being captured, When the data is captured, and Why the data is being captured. However, capturing data can be a time consuming process, particularly when dealing with qualitative data, which is often more difficult to organize because it encompasses a range of subjective opinions and can provide insight into how people behave but not necessarily what they think and believe.