Question

Dell segments its business markets into small business, corporate, government agencies, K-12 schools, and higher education institutions. The primary segmentation variable used in this example is

a) geographic location.
b) type of organization.
c) secondary product use.
d) customer size.
e) market potential.

Answer 1

Dell's primary segmentation variable for its business markets is the type of organization, enabling precise targeting and tailored solutions for each segment.

Step-by-step explanation:

The primary segmentation variable Dell uses to segment its business markets, which are organized into small business, corporate, government agencies, K-12 schools, and higher education institutions, is type of organization. This segmentation approach allows Dell to tailor its product offerings and marketing strategies to the specific needs and characteristics of each segment. The type of organization directly influences factors like purchasing processes, volume requirements, and technology needs, allowing Dell to develop targeted solutions that resonate with each segment.