Question

The share of a television audience indicates the:

A. percentage of the defined target market that is exposed to a message at least once during the relevant time period.
B. percentage of households using TV in a specified time period that are tuned to a specific program.
C. average number of exposures to a message received by each member of the target market.
D. percentage of all households using television during a specific time period.

Answer 1

The share of a television audience indicates the percentage of households using TV in a specified time period that are tuned to a specific program. It is important for advertisers to know the share of the television audience to understand the reach of their advertisements and target their advertising accordingly.

Step-by-step explanation:

The share of a television audience indicates the percentage of households using TV in a specified time period that are tuned to a specific program. This is option B. An example would be if there are 100 households using TV in a given time period, and 50 of those households are tuned to a specific program, then the share of the television audience for that program would be 50%. It is important for advertisers to know the share of the television audience to understand the reach of their advertisements and target their advertising accordingly.