Final answer:
Complementors can influence the competitive landscape of an industry and should be acknowledged when conducting an environmental scan.
Step-by-step explanation:
In conducting an environmental scan, it is important to acknowledge the compatible force of complementors that can influence the competitive landscape of an industry.
Complementors are companies or products that add value to a firm's products or services. They provide additional benefits that enhance the overall value proposition for customers. For example, in the smartphone industry, app developers and accessory manufacturers are complementors that enhance the user experience and add value to the smartphones.
By including complementors in the environmental scan, businesses can better understand the broader competitive dynamics and identify potential opportunities or threats in the market.