Final answer:
Campaigns aim to target demographic and geographic information, eligibility criteria, product recommendations, and sales promotions to attract and mobilize supporters. Understanding demographics enables the use of tailored media campaigns and effective messaging strategies, while polling informs the campaign's focus on mobilizing supporters rather than convincing the opposition.
Step-by-step explanation:
Campaigns target various aspects for each customer or prospect, but fundamentally they aim to address the individual's demographic and geographic information, eligibility criteria, product recommendations, and sales promotions. By understanding the demographics, such as age, education, and income, campaigns can tailor their strategies to the lifestyles and preferences of different groups. This involves creating media campaigns using an appropriate mix of channels such as billboards, TV, radio, and Internet/social media. Campaign strategy is central, focusing on identifying and mobilizing supporters, crafting a message that resonates with them, and utilizing various forms of broadcast media to communicate the campaign platform.
In terms of polling, campaigns undertake extensive research to understand what issues are important to potential supporters and use that information to shape their message. This is crucial as campaigns are typically more effective at mobilizing existing supporters and undecided voters rather than converting the opposition. Negative campaigning, while controversial, is used to target opposition weaknesses; however, it carries risks and must be approached with caution. Lastly, assessing the demographic characteristics of a population is essential to an effective campaign, enabling targeted strategies to attract voters more likely to support the candidate and ultimately, to show up at the polls.