Final answer:
The concept referred to in the question is known as pre-purchase decision. It relates to the products that customers decide to buy before entering the store. Understanding the pre-purchase decision helps businesses tailor their marketing strategies and ensure their products meet customers' needs.
Step-by-step explanation:
The concept referred to in the question is known as pre-purchase decision. It relates to the products that customers decide to buy before entering the store. Before making a purchase, customers engage in a decision-making process where they consider various factors such as price, quality, and personal preferences.
For example, if a customer decides to buy a specific brand of smartphone before visiting the store, that would be a pre-purchase decision. This decision is often influenced by previous research, recommendations, or the customer's existing preferences.
Understanding the pre-purchase decision helps businesses to tailor their marketing strategies and ensure their products meet the needs and expectations of potential customers.