Question

Disadvantages of focus groups include all of the following EXCEPT:

A) tendency to regard findings as conclusive.
B) difficulty in moderating focus groups.
C) completely skilled moderators are rare.
D) coding, analysis, and interpretation are difficult.
E) respondents are generally spontaneous.

Answer 1

The disadvantages of focus groups include a tendency to regard findings as conclusive, difficulty in moderating focus groups, coding, analysis, and interpretation being difficult, and respondents being generally spontaneous. However, completely skilled moderators are rare.

Step-by-step explanation:

The disadvantages of focus groups include a tendency to regard findings as conclusive, difficulty in moderating focus groups, coding, analysis, and interpretation being difficult, and respondents being generally spontaneous. However, completely skilled moderators are rare.