Final answer:
The false statement regarding OOH advertising is that it is typically used for national awareness; in fact, it can also be effective for local advertising and driving purchases.
Step-by-step explanation:
The statement that is false concerning OOH (Out-of-Home advertising) and the CDJ (Consumer Decision Journey) is that “OOH is typically used to drive national awareness.” While OOH can be used for this purpose, it is not limited to national campaigns and is effectively employed for local reach as well, often being strategically placed near retail locations to influence purchase decisions. The correct statements about OOH advertising are that messages need to be simple, direct, and easily understood, and that OOH can be excellent for driving purchase due to highly localized placement.