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Which country or region offers direct marketers the advantage of a well-developed mailing list industry?

asked
User Padigan
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8.0k points

1 Answer

1 vote

Final answer:

The United States offers direct marketers the advantage of a well-developed mailing list industry, enabling effective direct marketing strategies.

Step-by-step explanation:

The question addresses the field of direct marketing and its reliance on mailing list industries. Historically, companies like Sears leveraged the power of mail-order catalogs to reach a wide customer base. This form of marketing significantly broadened the audience for retailers. Today, some countries or regions have better developed infrastructure for direct marketing due to more sophisticated mailing list industries. One such country with a well-developed mailing list industry, driven by a history of direct marketing success and a strong infrastructure for data collection and management, is the United States. American companies have extensive access to sophisticated mailing lists, which enables more effective direct marketing strategies.

answered
User Tanasos
by
7.4k points
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