Question

Building a prospect base is typically part of which step of the Strategic/Consultative Selling model?

1) development of a product strategy
2) development of a customer strategy
3) development of a personal selling philosophy
4) development of a relationship strategy
5) development of a presentation strategy

Answer 1

Building a prospect base is typically part of the development of a customer strategy step in the Strategic/Consultative Selling model.

Step-by-step explanation:

Building a prospect base is typically part of the development of a customer strategy step in the Strategic/Consultative Selling model. In this step, the seller identifies potential customers and creates a plan for targeting and attracting them. Building a prospect base involves researching and identifying potential leads, understanding their needs and preferences, and developing strategies to engage and convert them into customers.