Question

A firm with a(n) _____________ orientation benefit greatly from the success of regional economic and political integration that allows for implementing a uniform marketing strategy for specific world regions.

1) Regiocentric
2) Ethnocentric
3) Polycentric
4) Geocentric

Answer 1

A geocentric firm benefits from regional economic and political integration and implements a uniform marketing strategy for specific world regions.

Step-by-step explanation:

A firm with a geocentric orientation benefits greatly from the success of regional economic and political integration that allows for implementing a uniform marketing strategy for specific world regions. Geocentric orientation means that a company views the entire world as its potential market and takes an integrated approach to its global operations. Instead of focusing on any one specific country or region, a geocentric firm sees the world as a single market and adapts its marketing strategies accordingly.