Question

Promotion involves:

Select all that apply:

A. Informing people about products
B. Selecting the most efficient transportation options
C. Motivating potential customers to buy
D. Making a profitable product

Answer 1

Promotion in the business context includes informing people about products and motivating customers to buy to increase profits.

Step-by-step explanation:

Promotion in business marketing contexts primarily involves informing potential customers about products or services (informing people about products), and motivating them to make purchases (motivating potential customers to buy).

It can change the perceived demand curve for a company's products by making it more inelastic, or by shifting it to the right, which represents increased demand. As a result of effective promotional strategies including advertising, a firm can often sell greater quantities, charge a higher price, and consequently increase its profits.