Final answer:
The author believes that advertising has significant power to influence consumers and shape their beliefs and desires. Specific examples include the use of associative learning in car commercials and the post-millennial society's advertising practices.
Step-by-step explanation:
The author's viewpoint about the power of advertising is that it can have a significant impact on consumers and shape their beliefs and desires. One example the author includes is the use of associative learning in car commercials, where an attractive model is associated with the car to make it more desirable in the viewer's eyes.
Another example is the post-millennial society, where advertising practices ensure that consumers are exposed to the same message through various sources and platforms, such as billboards, commercials, and halftime ads. These examples demonstrate how advertising can influence consumer behavior and shape their preferences.