Question

25. What type of technique is an advertiser using when they present opinions to the consumer?

A buyer approach.
An opinion tag.
A consumer creator.
An emotional hook.

Answer 1

When an advertiser presents opinions to the consumer, they are using an opinion tag, which involves using subjective statements or endorsements to influence consumer perceptions and purchasing decisions.

Step-by-step explanation:

When an advertiser presents opinions to the consumer, they are using a technique known as an opinion tag. An opinion tag is a method where advertisers use subjective statements or endorsements to influence consumer perceptions, preferences, and purchasing decisions.

For example, an ad for a shampoo brand might feature a celebrity stating, 'This is the best shampoo I've ever used!'

By presenting subjective opinions, advertisers aim to create positive associations, credibility, and desire for their products or services.

Learn more about Advertising Techniques