correct answer cis customer demand
explaination:Businesses need to find the balance between "customer demands" and sustainability. It is important for businesses to meet the needs and demands of their customers while also considering the impact of their operations on the environment and society as a whole. This can involve implementing sustainable practices such as reducing waste, conserving energy, and using eco-friendly materials, as well as engaging with customers to understand their expectations and preferences. Additionally, businesses need to maintain profitability and manage overhead costs to ensure long-term success and sustainability